VERIFIED MEDIA APPEARANCE FOR CYNTHIA KAY
TIME MAGAZINE DEC 2, 2013:
Business Owners Concerned About Cost of Providing Health Insurance for Employees
Small business, big costs: Cynthia Kay does not know how long she will be able to afford insurance for her seven employees.
Media Appearances Verification Process
The implied endorsement value of appearing in national news media is a powerful one. Since the days of P.T. Barnum and Thomas Edison, entrepreneurs and organizations of all sizes have sought positive press coverage of their enterprises.
Even in the Internet era, our collective unconscious almost universally equates news coverage with importance. This is particularly true of the business press, and why the practice of claiming non-existent media credentials has become widespread on the Internet.
VerifiedAppearances.org was created to solve this problem.
All media appearances listed on our website have been individually verified by a member of our team. Businesses that apply for a profile page and listing of their media appearances pay a non-refundable review fee. Our team then confirms whether their media appearances are legitimate, and therefore suitable for listing on VerifiedAppearances.org on a business profile page.
If we cannot verify the media, we don’t list it. You can rest assured that the media listed on this page has been independently verified.